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Circulation
Print Directory:
The directory circulates free of charge to over
20,000 attendees at all the major apparel,
shoes and accessories trade expos across
Australia; & to key buyers for Retail
stores, Boutique stores, Specialty stores,
Department stores & Fahsion Agents throughout
Australia.
annually.
Trade Show Visitor Profiles:
source:
www.aec.net.au
83% of all visitors at the Trade Shows have
a key role in making purchasing decisions and
influencing purchase. These include
Owners/Directors, Managers, Store Buyers, Group
Buyers, and Agents.
Of these 83% of visitors, 72% have an intention
of purchasing.
Some Major Store Buyers that Attended:
David Jones
Fine Feathers Boutique
Glassons
Grandma Takes a Trip
Katies
Kmart Australia
La Dolce Vita Boutique
Lisa Ho Designs
Miss Gladys Sym Choon
Payless Shoes, Rare Bird/Shoebox
Scanlan & Theodore, Shoes & The City
Strandbags Group
Town & Country Footwear
Zimmermann
Online Directory:
The online directory will be exposed to millions
of internet users throughout Australia and
around the world. Access online is free of
charge.
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Facts & Figures
Current Web Statistics in Australia:
1. Business internet income
grew by 37% from $24 billion in 2002-03 to $33
billion in 2003-04 (Source: ABS 2004)
2. 49% of the 4.7 million
households with internet access in Australia
used the internet for business related purposes
(Source: ABS 2006)
3. In the Australian retail
trade industry, 87% have access to the internet,
of which 44% have a web presence (Source:
ABS 2005)
4. In the Australian wholesale
trade industry, 66% have access to the internet,
of which 11% have web presence (Source: ABS
2005)
5. Google alone attracts more
than 2 million Australians per day who search
for products and services. (Source: Google
2005)
6. 60% of Australian households
(4.7 million) have access to the internet
(Source: ABS 2006)
7. 51% of the 4.7 million
households had dial-up connection (Source:
ABS 2006)
8. 48% of the 4.7 million had
broad-band connection, almost doubling the
previous year (Source: ABS 2006)
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